Privacy
Privacy notice
Using the tool without giving us anything
You can use the benchmark checker and read your full report without creating an account and without giving us your email address. Declining the optional report form never limits what you can see.
Campaign inputs
The campaign type, audience type, audience size and performance percentages you enter are stored anonymously so that aggregated patterns can improve the benchmark dataset over time. These records contain no name, email address or organisation, and they are not linked to you.
Usage analytics
We log anonymous product events — for example that a benchmark was completed or that a recommendation was expanded — together with a random identifier stored in your browser. These events contain no personal data.
If you request the report by email
If you choose to have the report sent to you, we store the first name, work email, organisation and job role you provide, together with the campaign figures in the report, and we record your consent. We only send the report and occasional relevant insights, and only if you ticked the consent box. The box is never pre-ticked.
Your rights
Under the GDPR you can ask for access to, correction of, or deletion of the personal data you submitted, and you can withdraw consent at any time. Contact Data Talks and we will action the request. Anonymous benchmark inputs cannot be traced back to an individual and therefore cannot be individually deleted.
Customer examples
The campaign examples shown in this tool come from approved public customer stories. No individual customer data beyond those approved stories is disclosed.