Email benchmark · Sports organisations
How does your latest fan email campaign compare?
Compare your campaign against performance benchmarks from sports organisations and identify where there may be room to improve.
Takes less than 60 seconds. No login required.
Built for Commercial Directors, CRM Managers, Ticketing Managers and everyone else working with marketing and supporter data.
Benchmark preview
Based on observed campaign performance across Data Talks sports customers.
Open rate
Median
52.23%
Top quartile
62.79%+
Click-through rate (CTR)
Median
4.67%
Top quartile
8.48%+
Click-to-open rate (CTOR)
Median
9.37%
Top quartile
13.83%+
Based on 456M emails across 68 sports organisations.
Why this benchmark matters
Sports email performance varies heavily by audience quality, targeting and campaign purpose.
The median sports club gets 1 in 2 emails opened and 1 in 20 recipients clicking — against roughly 1 in 5 opens in retail and 1 in 4 in B2B.
Only 1–2 in every 1,000 supporters unsubscribe from a given email, around ten times lower than typical marketing benchmarks.
How it works
A useful benchmark report in under a minute
Enter the numbers from one recent campaign. You get an immediate comparison, the areas that look strong, the areas worth investigating, and the questions to take back to your team.
01
Enter one campaign
Any combination of delivery, open rate, CTR, CTOR, bounce and unsubscribe rate. You do not need all six.
02
See where you stand
Each metric is compared with the median and top quartile observed across Data Talks sports customers.
03
See what to investigate
Three diagnostic questions specific to your numbers, plus an optional illustrative revenue scenario.
Ready to compare one campaign?
Enter the numbers you have and see where you stand.