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Ticketing · FK Crvena zvezda
Early access to derby ticket packages
Members got exclusive early access, with three reminder moments.
Campaign context
- Objective
- Sell higher-value packages and convert idle supporters.
- Audience
- A members segment with early access.
- Context
- A derby fixture promoted across three touchpoints.
Observed results
- Tickets sold
- 816
- Revenue
- €7,273
- Idle supporters converting
- 60%
Why this matters: Exclusivity plus reminders converts dormant supporters.
These are proof points from this campaign context, not benchmark values or expected outcomes.