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Ticketing · Timrå IK
Ambassador campaign for season-ticket holders
Season-ticket holders shared unique discount links with friends and family.
Campaign context
- Objective
- Grow attendance without devaluing season tickets.
- Audience
- Season-ticket holders, each with a personal discount link.
- Context
- A season-opener referral campaign with a thank-you reward.
Observed results
- Open rate
- 100%
- Click rate
- 80.4%
- Extra tickets
- 256
- Of arena capacity
- 5%
Why this matters: Loyal supporters will recruit for you if you make it easy.
These are proof points from this campaign context, not benchmark values or expected outcomes.