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Membership · Dolphins
Segmented SMS for membership growth
Supporter segments received personalised SMS membership offers.
Campaign context
- Objective
- Increase memberships through targeted SMS.
- Audience
- Several supporter segments messaged separately.
- Context
- An SMS-led campaign measured on incremental revenue.
Observed results
- Extra memberships
- 2,262
- Additional revenue
- AU$55,192
Why this matters: SMS can add incremental memberships alongside email.
These are proof points from this campaign context, not benchmark values or expected outcomes.