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Ticketing · AIK
Season-ticket sell-out sequence
Two segmented emails and SMS, automated, to sell out season tickets.
Campaign context
- Objective
- Sell out season tickets.
- Audience
- Two supporter segments, contacted by email and SMS.
- Context
- A two-email sequence run through marketing automation.
Observed results
- Conversion, email 1
- 9%
- Conversion, email 2
- 5%
- Profit
- €100k+
Why this matters: Timely renewal reminders can turn intent into measurable revenue.
These are proof points from this campaign context, not benchmark values or expected outcomes.