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Engagement · PAOK
Gamified prize wheel
A first gamification test offering shop discounts and other rewards.
Campaign context
- Objective
- Increase supporter engagement.
- Audience
- The wider supporter base.
- Context
- A single activation measured over 24 hours.
Observed results
- Participants
- 11,650
- Time frame
- <24 hrs
- Merchandise
- Sold out
Why this matters: Play formats can clear merchandise stock fast.
These are proof points from this campaign context, not benchmark values or expected outcomes.