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Ticketing · PAOK
Raising average ticketing order value
Returning supporters were segmented, reminded pre-kick-off and offered upgrades.
Campaign context
- Objective
- Increase average ticketing order value.
- Audience
- Returning supporters for upcoming matches.
- Context
- Campaigns sent five to seven days before kick-off.
Observed results
- Previous order value
- €19.42
- New order value
- €42.02
- Increase
- +116%
Why this matters: Upgrades and reminders can more than double order value.
These are proof points from this campaign context, not benchmark values or expected outcomes.