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Engagement · SC Paderborn 07
Unified fan data and campaign automation
Ticketing, merchandise and membership data joined into single fan profiles.
Campaign context
- Objective
- Remove data silos and turn engagement into revenue.
- Audience
- The full database, segmented by behaviour and purchase history.
- Context
- Sustained campaign performance after consolidation.
Observed results
- Delivery rate
- 96–99%
- Open rate
- 30–40%
- Click rate
- 4–8%
Why this matters: Deliverability and profile quality set the ceiling for everything else.
These are proof points from this campaign context, not benchmark values or expected outcomes.