← All case studies
Streaming · Football Association of Ireland
OTT season-pass launch
A season-pass launch for the federation's streaming channel, live within three days.
Campaign context
- Objective
- Promote and sell the season pass for the OTT channel.
- Audience
- Previous pass holders, frequent pay-per-view buyers and all members.
- Context
- A launch campaign where first-day momentum was commercially important.
Observed results
- Open rate
- 57%
- Click rate
- 4%
- Day 1 passes via CDP
- 54%
- Integration time
- 3 days
Why this matters: Relevant launch messaging can concentrate early sales.
These are proof points from this campaign context, not benchmark values or expected outcomes.