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Ticketing · Östersunds IK
Twenty segmented campaigns in three weeks
A short-staffed club trained a board member to run segmented campaigns.
Campaign context
- Objective
- Keep campaigns running with very limited staff.
- Audience
- Multiple supporter segments across February fixtures.
- Context
- Three weeks of consistent segmented sending.
Observed results
- Ticket revenue
- 96,697 SEK
- Campaigns
- 20
- Time frame
- 3 weeks
Why this matters: Capability, not headcount, is often the constraint.
These are proof points from this campaign context, not benchmark values or expected outcomes.