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Ticketing · Notts County FC
SMS follow-up to email openers
Supporters who opened ticket emails for the season opener were followed up by SMS.
Campaign context
- Objective
- Convert existing interest in the season opener into ticket sales.
- Audience
- 8,456 supporters who had opened previous ticket emails.
- Context
- One urgency-led message ahead of a near sell-out fixture.
Observed results
- Recipients
- 8,456
- Revenue
- £6k+
- Campaign cost
- £304
- Revenue to cost
- 19x+
Why this matters: Email engagement is a good targeting signal for a second channel.
These are proof points from this campaign context, not benchmark values or expected outcomes.