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Engagement · MVM Dome
Halloween campaign on a €100 budget
Paid social with lookalike audiences built new profiles cheaply.
Campaign context
- Objective
- Grow engagement and a new contact base on a small budget.
- Audience
- 21k unique users reached via lookalike targeting.
- Context
- A seasonal acquisition campaign feeding VIP ticket sales.
Observed results
- Ad spend
- €100
- Clicks
- 2,700
- New full profiles
- 1,600
- Conversion rate
- 60%
Why this matters: Small budgets can build data when the capture flow is good.
These are proof points from this campaign context, not benchmark values or expected outcomes.