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Engagement · MVM Dome
Black Friday offer to VIP visitors
Segmented previous event visitors received personalised Black Friday messaging.
Campaign context
- Objective
- Run a Black Friday offer with personalised VIP communication.
- Audience
- Previous visitors to events at the venue, VIPs treated separately.
- Context
- A seasonal retail moment with a VIP information layer.
Observed results
- Open rate
- 50%
- Click rate
- 3%
Why this matters: Past attendance is a strong basis for personalisation.
These are proof points from this campaign context, not benchmark values or expected outcomes.