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Ticketing · MODO Hockey
A month of home-game campaigns run by one person
Twenty emails and four SMS campaigns across segments in two weeks.
Campaign context
- Objective
- Increase general ticket sales across October home games.
- Audience
- Segments from 330 to 10,220 recipients.
- Context
- A two-week period covering several fixtures.
Observed results
- Ticket sales
- +12%
- Revenue
- 2.5M SEK
- Team size
- 1 person
Why this matters: Volume of relevant, segmented sends beats one big blast.
These are proof points from this campaign context, not benchmark values or expected outcomes.