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Ticketing · MODO Hockey
Win-back offer to last match's buyers
Supporters who attended the last match but had not bought the next one.
Campaign context
- Objective
- Bring back recent attendees for the next home game.
- Audience
- Previous-match buyers without a ticket for the upcoming match.
- Context
- A single fixture with a special offer.
Observed results
- Open rate
- 38%
- CTR
- 2%
- Profit, one match
- €10k+
Why this matters: The gap between two fixtures is an obvious targeting window.
These are proof points from this campaign context, not benchmark values or expected outcomes.