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Merchandise · MODO Hockey
Peter Forsberg limited-edition box
A limited-edition product launch sent to that season's ticket buyers.
Campaign context
- Objective
- Sell a limited-edition merchandise box.
- Audience
- Almost 10,000 supporters who had bought tickets that season.
- Context
- A time-limited product launch measured over its first 48 hours.
Observed results
- Open rate
- 48%
- Click rate
- 10%
- Boxes sold
- 600+
- Revenue in 48h
- €60k+
Why this matters: Smaller targeted segments can outperform broad sends.
These are proof points from this campaign context, not benchmark values or expected outcomes.