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Merchandise · 1. FC Magdeburg
T-shirt and ticket bundle across three segments
Ultras, past away-game attendees and previous ticket buyers each got their own version.
Campaign context
- Objective
- Promote a new shirt alongside tickets for a home game.
- Audience
- Three distinct supporter segments.
- Context
- One fixture, three personalised campaigns.
Observed results
- Top open rate
- 61%
- Click rate
- 12%
- Items sold
- 429
- Revenue
- €9,006
Why this matters: Per-segment versions lift open rates sharply.
These are proof points from this campaign context, not benchmark values or expected outcomes.