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Ticketing · 1. FC Magdeburg
Filling a less popular stadium section
A discounted offer for one sector sent to recent single-ticket buyers.
Campaign context
- Objective
- Sell tickets in a less popular stadium section.
- Audience
- ~30k single-ticket buyers from the last two seasons.
- Context
- A single sector-specific offer.
Observed results
- Items sold
- 431
- Section filled
- 46%
- Attendance
- +1%
Why this matters: One email can shift inventory nobody was buying.
These are proof points from this campaign context, not benchmark values or expected outcomes.