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Merchandise · 1. FC Magdeburg
Small segment versus large segment on shirt printing
1,200 high-value shirt owners were compared with 38,000 recent ticket buyers.
Campaign context
- Objective
- Sell shirt name printing and test segment size.
- Audience
- High-value shirt owners versus all recent ticket buyers.
- Context
- A deliberate side-by-side segment test.
Observed results
- Open rate
- 60%
- Click rate
- 6%
- Revenue
- €8,800
- Small vs large segment
- 7x better
Why this matters: A small relevant segment beat a broad one by seven times.
These are proof points from this campaign context, not benchmark values or expected outcomes.