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Ticketing · Leinster Rugby
Big-fixture ticketing push at Croke Park
Personalised, timed messaging for a marquee fixture, including never-targeted fans.
Campaign context
- Objective
- Maximise ticket sales and reach new audiences for one fixture.
- Audience
- Existing supporters plus fans never previously targeted.
- Context
- A single high-profile match at a large venue.
Observed results
- Revenue
- €102k
- Tickets sold
- 2,901
- Share of attendance
- 5.6%
- From new audiences
- €54k
Why this matters: New reachable audiences can be a large share of incremental revenue.
These are proof points from this campaign context, not benchmark values or expected outcomes.