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Ticketing · EHC Kloten
Final-day season-ticket reminder by SMS
One SMS to held-seat holders on the last day before seats went on general sale.
Campaign context
- Objective
- Convert reserved seats before general release.
- Audience
- 373 previous season-ticket holders holding reserved seats.
- Context
- A single final-day reminder, sales measured over 24 hours.
Observed results
- Recipients
- 373
- Season tickets sold
- 143
- Revenue in 24h
- €170k+
- Campaign cost
- €23
Why this matters: A deadline you already have can be a revenue moment.
These are proof points from this campaign context, not benchmark values or expected outcomes.