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Ticketing · HockeyAllsvenskan
League digital revenue breakthrough
A pilot club scaled into a league-wide programme with dashboards and automation.
Campaign context
- Objective
- Grow digital revenue and modernise commercial operations league-wide.
- Audience
- Every club in the league, onboarded in stages.
- Context
- A multi-season rollout from a single pilot club.
Observed results
- Weekly league revenue
- 1M SEK
- Östersund, one month
- 281k SEK
- Troja Ljungby, one month
- 216k SEK
Why this matters: Smaller clubs can post outsized numbers with the same playbook.
These are proof points from this campaign context, not benchmark values or expected outcomes.