← All case studies
Engagement · Swedish golf programme
Triggered messaging to get golfers playing
Member registration data drove triggered, tailored messages at scale.
Campaign context
- Objective
- Increase participation and engagement among golfers.
- Audience
- Registered members via the federation platform.
- Context
- A long-running programme rather than a campaign.
Observed results
- Open rate
- 60–70%
- Member count
- +13%
- Bookings
- 12M
Why this matters: Triggered relevance sustains very high open rates.
These are proof points from this campaign context, not benchmark values or expected outcomes.