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Sponsorship · Ferencvárosi TC
24-sponsor advent calendar
A daily advent calendar connecting supporters with a different sponsor each day.
Campaign context
- Objective
- Engage supporters and connect them with sponsor offers.
- Audience
- The full supporter base across digital platforms.
- Context
- A 24-day seasonal activation with a headline sponsor.
Observed results
- Reach
- 500k+
- Sponsors
- 24
- Cadence
- Daily
Why this matters: Engagement formats can carry commercial partners without feeling like ads.
These are proof points from this campaign context, not benchmark values or expected outcomes.
