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Sponsorship · Ferencvárosi TC

24-sponsor advent calendar

A daily advent calendar connecting supporters with a different sponsor each day.

Campaign context

Objective
Engage supporters and connect them with sponsor offers.
Audience
The full supporter base across digital platforms.
Context
A 24-day seasonal activation with a headline sponsor.

Observed results

Reach
500k+
Sponsors
24
Cadence
Daily

Why this matters: Engagement formats can carry commercial partners without feeling like ads.

These are proof points from this campaign context, not benchmark values or expected outcomes.