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Ticketing · Ferencvárosi TC
Always-on fan acquisition engine
A shift from one-off sends to continuous acquisition, win-back and attendance journeys.
Campaign context
- Objective
- Grow the supporter base and lift ticketing and retention repeatably.
- Audience
- Ticketing, fan card, digital behaviour and attendance data unified.
- Context
- A multi-season programme, not a single campaign.
Observed results
- Database growth
- +783%
- Tickets sold
- +80%
- Season tickets
- +118%
- Churn win-back
- 34%
Why this matters: Continuous programmes compound; single campaigns do not.
These are proof points from this campaign context, not benchmark values or expected outcomes.