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Ticketing · Fortuna Köln
First-ever last-minute ticket campaign
A personalised late offer to contacts without a ticket for the game.
Campaign context
- Objective
- Increase sales for one fixture at short notice.
- Audience
- ~9,000 contacts without a ticket for that match.
- Context
- Measured over the 20 hours after sending.
Observed results
- Ticket surge
- +83%
- Extra tickets
- 236
- Time frame
- 20 hrs
Why this matters: A first campaign can still move the needle significantly.
These are proof points from this campaign context, not benchmark values or expected outcomes.