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Sponsorship · FAI and Circle K
Grassroots sponsor activation
A co-branded loyalty campaign to a quarter of a million grassroots contacts.
Campaign context
- Objective
- Activate a sponsorship through app sign-ups and club-linked rewards.
- Audience
- 250,000 verified grassroots football contacts.
- Context
- A gamified challenge with in-store rewards and a club prize.
Observed results
- App installs
- 1,699
- Estimated sponsor value
- €40–60k
- Open rate
- 35%
- Delivery rate
- 96%
Why this matters: Verified first-party data makes sponsorship measurable.
These are proof points from this campaign context, not benchmark values or expected outcomes.