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Engagement · Dolphins
Fan fest built on experience, not discounts
Messaging led with the experience and still drove membership and merchandise sales.
Campaign context
- Objective
- Promote a fan fest, prioritising engagement over direct selling.
- Audience
- 38,025 members and non-members.
- Context
- A one-off event campaign.
Observed results
- Open rate
- 56%
- Click rate
- 4%
- Revenue
- AU$66,855
Why this matters: Engagement-led messaging can still produce commercial results.
These are proof points from this campaign context, not benchmark values or expected outcomes.