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Ticketing · Cork City FC
Reactivating idle supporters for matchday
One campaign to opted-in profiles from ticketing and shop systems.
Campaign context
- Objective
- Boost ticket sales and promote additional products.
- Audience
- 22,865 opted-in profiles, frequent and infrequent alike.
- Context
- A single campaign measured on net revenue and product mix.
Observed results
- Open rate
- 41.4%
- Click rate
- 4%
- Products sold
- 540
- Net revenue
- €8,785
Why this matters: Low spenders and idle supporters still convert when asked well.
These are proof points from this campaign context, not benchmark values or expected outcomes.