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Engagement · VfL Bochum 1848
Three automations covering platform cost
Birthday messages, non-opener reminders and abandoned-cart flows running unattended.
Campaign context
- Objective
- Generate passive revenue through automation.
- Audience
- Supporters triggered individually by date or behaviour.
- Context
- Always-on flows rather than scheduled campaigns.
Observed results
- Automations
- 3
- Maintenance
- Zero
- Outcome
- Platform cost + surplus
Why this matters: Automation earns quietly while the team works on campaigns.
These are proof points from this campaign context, not benchmark values or expected outcomes.