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Sponsorship · Björklöven
Connecting loyal supporters with a sponsor
The most active supporters received a sponsor-led message.
Campaign context
- Objective
- Connect supporters with a club sponsor.
- Audience
- The most loyal and most active supporter segments.
- Context
- A single sponsor activation campaign.
Observed results
- Open rate
- 55.9%
- CTOR
- 20.2%
- CTR
- 11.3%
- Sponsor connections
- 2,300+
Why this matters: Sponsor value rises when the audience is genuinely engaged.
These are proof points from this campaign context, not benchmark values or expected outcomes.