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Ticketing · Björklöven
Thirty-five segments across the fixture list
Relevant messaging per segment lifted even the least attractive fixtures.
Campaign context
- Objective
- Maximise ticket sales for every game.
- Audience
- 35 supporter segments.
- Context
- A full season compared with the previous one.
Observed results
- Ticket sales
- +22%
- Matchday revenue
- +18%
- Low-interest games
- +73% vs expected
Why this matters: Segmentation helps most where demand is weakest.
These are proof points from this campaign context, not benchmark values or expected outcomes.