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Streaming · Swedish Basketball League
Playoff streaming package
Single-match buyers were offered a playoff subscription package.
Campaign context
- Objective
- Attract streaming subscribers during the playoffs.
- Audience
- Supporters who paid per match but had not subscribed.
- Context
- A two-day campaign window.
Observed results
- New subscribers
- 125
- Time frame
- 2 days
- Subscriber growth
- +45%
Why this matters: Pay-per-view buyers are the obvious subscription audience.
These are proof points from this campaign context, not benchmark values or expected outcomes.