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Ticketing · Athletes Unlimited
Connected launch week across ticketing and commerce
Fan data from four commercial systems joined up ahead of a launch window.
Campaign context
- Objective
- Turn supporter interest into measurable revenue across every channel.
- Audience
- Fans tracked across ticketing, merchandise, registration and commerce.
- Context
- A seven-day launch window measured end to end.
Observed results
- 7-day revenue
- $411k
- Merchandise
- $135k+
- First 24h
- $140k+
- Avg. time to purchase
- 5.5 hrs
Why this matters: Joined-up data shows what a launch is really worth.
These are proof points from this campaign context, not benchmark values or expected outcomes.