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Merchandise · SC Rheindorf Altach
New season jersey launch
An early launch of two jerseys to the whole database set a club record.
Campaign context
- Objective
- Grow merchandise sales and re-engage supporters.
- Audience
- All profiles in the club database.
- Context
- A single product launch campaign.
Observed results
- Net revenue
- €10,675
- Reactivated supporters
- 24.5%
- Low spenders engaged
- 75%
Why this matters: Launch timing can reactivate supporters who never bought before.
These are proof points from this campaign context, not benchmark values or expected outcomes.