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Merchandise · SC Rheindorf Altach
Rebuilt communication across tickets and merchandise
Group-specific campaigns informed by purchase behaviour.
Campaign context
- Objective
- Increase general ticket and merchandise sales.
- Audience
- Distinct supporter groups by purchase behaviour.
- Context
- Year-over-year comparison after adopting the platform.
Observed results
- Ticket sales
- +38%
- Merchandise
- +252%
- Extra revenue
- €381k
Why this matters: Behavioural insight changes what you send, not just when.
These are proof points from this campaign context, not benchmark values or expected outcomes.