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Engagement · League-wide club programme
League-wide attendance and database programme
Shared tooling, training and segmentation practice rolled out across member clubs.
Campaign context
- Objective
- Improve fan experience, attendance and club revenue.
- Audience
- All member clubs and their contact databases.
- Context
- Season-over-season comparison across the league.
Observed results
- Average attendance
- +24.6%
- Contactable database
- +70.2%
- Play-off attendance
- +16.7%
Why this matters: Shared practice lifts every club, not only the biggest.
These are proof points from this campaign context, not benchmark values or expected outcomes.